Mystery Shopping

Why mystery shopping is still critical in the age of big data

There are a variety of ways restaurant operators can get a pulse on unit-level performance, but few provide the same unique, objective perspective of mystery shoppers.

 

Mystery shopping is pretty simple: Companies hire people like me to visit their stores, pretend to be an average customer and report back on the service and overall experience.

How I made $14,000 a year mystery shopping

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